Why e-commerce brands are worth prospecting
Brands running Facebook and Instagram ads have budgets and measurable goals. The Ad Library shows exactly who is spending right now.
Where to find e-commerce brands
E-commerce brands that advertise on Facebook and Instagram are visible in Meta's public Ad Library. Prospect Cheap searches it by keyword and country, groups the ads by advertiser, and enriches each advertiser with website, email and social profiles — so you only contact businesses that are spending on ads right now.
Search terms that work well:
| Search term | Source |
|---|---|
| skincare | Facebook Ad Library |
| supplements | Facebook Ad Library |
| apparel | Facebook Ad Library |
| pet products | Facebook Ad Library |
| home goods | Facebook Ad Library |
Who to contact
At most online stores, the decision-maker is the founder or head of growth. Prospect Cheap looks for that person's name on the business website and public profiles and gives each owner match a confidence score, so you can write to a real person instead of "info@".
What e-commerce brands buy
- Creative production for ads
- Email and SMS marketing
- Conversion-rate optimisation
- Fulfilment and logistics
If you sell any of these, a targeted list of e-commerce brands is the fastest way to fill your pipeline.
Filters that surface the best leads
- 2+ active ads (proven ad spend)
- Website present
- Email found
Every list has quick filters and a full filter panel, so you can narrow thousands of results to the few hundred that fit your offer before you export anything.
How to build a list of e-commerce brands
- Open the Facebook Ad Library scraper and search keywords like "skincare", "supplements", "apparel".
- Choose the country and whether you want active ads only.
- Set how many advertisers to collect — one credit each.
- Filter: 2+ active ads (proven ad spend); website present; email found.
- Export to CSV, Instantly or GoHighLevel.
Each lead includes advertiser page, active ad count, first and latest ad start dates, category, followers, verified status, website, email, Instagram and the Ad Library link.
A first email that fits
{FirstName}, noticed {Brand} has been running the same ads for 6+ weeks — creative fatigue usually sets in around then. Want fresh angles to test?
Keep it short, mention something specific to the business, and ask one easy question. Variables like {FirstName} come straight from the export columns.
Good to know
Ad start dates show how long creatives have run — a natural opener for creative agencies.
What it costs
Prospect Cheap charges one credit per lead, and a search that fails costs nothing. A list of 500 e-commerce brands uses 500 credits. The Starter plan includes 10,000 credits a month for $29, and every new account gets 100 free credits to test with — no card needed.
Related: Google Maps lead generation · How to find business owner names · Cold email templates