The Prospect Cheap blog

Practical guides to finding leads on Google Maps, YouTube, Facebook Ads, Product Hunt, TrustMRR and Skool — and turning them into replies.

AI lead generation: what actually worksWhere AI genuinely helps in lead generation — research, enrichment, first lines, reply sorting — and where human judgement still matters.Read Buying lead lists vs building your ownBought lists are fast but often stale and shared. Building your own from live sources is fresher and more targeted. When each makes sense.Read Cold calling local businessesWhen to call, who answers, what to say in the first 15 seconds, and how to use mobile numbers from your lead list responsibly.Read Cold email calls to action that get repliesThe call to action decides whether someone replies. Interest-based CTAs, examples by audience, and the CTAs that kill replies.Read Cold email deliverability: the basicsDomains, SPF, DKIM, DMARC, warm-up, sending limits, list hygiene and content — the essentials that decide whether cold email reaches the inbox.Read Cold email follow-ups that don't annoyHow many follow-ups to send, how far apart, and what to say in each — with templates that add value instead of "just bumping this".Read Cold email for local businessesHow to write cold emails local business owners actually answer: specific openers, one clear offer, short length, and follow-ups that add value.Read Cold email subject lines that get openedWhat makes a cold email subject line work, 40 examples for local businesses, creators and SaaS founders, and the mistakes that send you to spam.Read Cold email vs cold callingWhen cold email wins, when the phone wins, and how to combine both — by audience, offer and the data your lead list has.Read Cost per lead: what lead lists really costCompare lead tools by the cost of a usable lead, not the plan price. What to include, how to calculate it, and where hidden costs hide.Read Facebook Ad Library lead generationUse Meta's public Ad Library to find businesses running ads right now, enrich them with websites and emails, and pitch with what their ads show.Read GDPR and B2B cold emailAn overview of how GDPR and related rules affect B2B cold email in the UK and EU: legitimate interests, transparency, opt-outs and data hygiene. Not legal advice.Read Google Maps lead generation: the complete guideHow to turn Google Maps into a steady source of local business leads: picking niches, searching at scale, enriching with emails and owners, and outreach.Read How many leads do you need?Work backwards from your revenue goal to the number of leads you need, using reply, meeting and close rates — with a worked example.Read How to build a lead list from scratchA practical process for building a targeted lead list: define who you want, pick the right source, collect, enrich, filter, clean and export.Read How to clean a lead list before outreachRemove duplicates, wrong-fit businesses, chains, invalid emails and existing customers before you send — a step-by-step cleaning checklist.Read How to contact Product Hunt makersFind the email, LinkedIn and X of the people behind Product Hunt launches, and write outreach founders actually want to read.Read How to define an ideal customer profile for local businessesDefine who you sell to — niche, size, location, signals — so you can build better lead lists and write emails that fit. With a fill-in template.Read How to enrich a lead listWhat lead enrichment adds, where the data comes from, and how to get emails, owner names, phones and social profiles for every lead automatically.Read How to export Skool community membersStep-by-step: export members of a Skool community you belong to — names, bios, locations, levels and public contact links — to CSV.Read How to find business owner namesWhere owner names hide — about pages, team pages, schema, socials — and how to find them for hundreds of local businesses at once, with a confidence score.Read How to find businesses with bad reviewsLow ratings and few reviews are buying signals for review-management and marketing agencies. How to find and approach those businesses respectfully.Read How to find businesses without websitesBusinesses without a website are the easiest sale for web designers. How to find hundreds of them on Google Maps and reach them by phone or social.Read How to find coaches and course creatorsCoaches and course creators build on YouTube and Skool. How to find them by niche, check they are active, and offer services they buy.Read How to find companies running Facebook adsStep-by-step: search the Facebook Ad Library by keyword and country, export advertisers with websites and emails, and spot the best prospects.Read How to find e-commerce brands that advertiseUse the Facebook Ad Library to find online stores spending on ads, then qualify by ad volume and age. A playbook for agencies selling to DTC brands.Read How to find micro-SaaS to acquireUse TrustMRR listings with verified MRR, growth and for-sale status to build an acquisition pipeline and approach founders the right way.Read How to find newly opened businessesNew businesses need everything — websites, marketing, software, suppliers. How to spot them with review counts, profile signals and regular re-scraping.Read How to find the decision-maker at a small businessIn small businesses one person usually decides. How to identify them — owner, founder, practice manager — and reach them directly.Read How to find video editing clientsFind YouTube creators who need editors: filter by upload frequency, size and niche, collect business emails, and pitch with a free sample edit.Read How to find YouTube channel emailsWhere creators publish their business email, why the About-page button is slow, and how to collect channel emails in bulk by keyword.Read How to find YouTubers for influencer marketingFind relevant YouTube creators by topic, country and activity, collect their business emails, and organise a shortlist for influencer campaigns.Read How to get clients for a marketing agencyA practical outbound system for small agencies: niche, signals, lists, offers, outreach and follow-up — with examples using Google Maps and ad data.Read How to get emails from Google Maps businessesGoogle Maps rarely shows emails. Three ways to get them — manual, browser tools and automated enrichment — and how to keep only the ones worth sending to.Read How to get web design clientsA repeatable system for web designers: pick a niche, find businesses with no or weak websites, send mock-ups, follow up by phone and turn clients into referrals.Read How to handle cold email repliesWhat to say when prospects reply "yes", "not now", "how much?", "who are you?" or "remove me" — with response templates that move deals forward.Read How to import lead lists into your CRMPrepare a lead list for CRM import: columns, tags, pipelines and deduplication — with steps for GoHighLevel and general CSV imports.Read How to improve your cold email reply rateTen practical fixes for low cold email reply rates — from targeting and list quality to first lines, offers, follow-ups and deliverability.Read How to personalise cold email at scaleUse the data in your lead list — owner name, city, rating, rank, ads, launch — to write personal first lines for hundreds of prospects efficiently.Read How to scrape Google Maps across a whole countryWhy "plumbers in USA" returns so few results, and how to build state- or country-wide Google Maps lead lists by searching city by city.Read How to scrape Google Maps without codeA no-code walkthrough for scraping Google Maps: keywords, locations, result counts, enrichment, filters and exports — no scripts, proxies or APIs.Read How to search Google Maps with bulk keywordsOne keyword misses most of a niche. How to plan a bulk keyword list, combine it with locations and avoid duplicates when scraping Google Maps.Read How to sell review managementFind local businesses with weak ratings or few reviews, explain the cost in their language, and sell a simple review-generation service.Read How to sell to SaaS foundersWhere to find SaaS founders (Product Hunt, TrustMRR), how to segment them by stage, and what makes founders reply to cold outreach.Read How to sell websites to local businessesFind local businesses with no or outdated websites, approach them with a mock-up, price simply and close — a practical playbook for web designers.Read How to send Google Maps leads to InstantlyExport a Google Maps lead list in Instantly format, map the columns, set personalisation variables and launch a campaign — step by step.Read How to start a lead generation agencyStart a lead generation agency: choose a niche, define the offer, build lists, run outreach for clients, price fairly and report results.Read How to warm up a new email domainA step-by-step plan for warming up a new domain and inboxes: authentication, gradual volume, real conversations and when you are ready to send.Read How to write a cold email offer people wantMost cold emails fail on the offer, not the words. How to make an offer specific, low-risk and easy to say yes to — with examples by niche.Read Is web scraping legal?A plain-English overview of the legal questions around scraping public business data — public vs private data, terms of service, privacy laws and outreach rules.Read Lead generation for freelancersA low-cost lead generation routine for freelance designers, developers, writers, editors and marketers — using live lead lists and short, specific outreach.Read Lead generation for SEO agenciesHow SEO agencies can find local clients using Google Maps rank, reviews and website signals — and pitch with data the owner can see for themselves.Read Lead generation for social media agenciesFind businesses that need social media help: advertisers with stale creative, inactive accounts and well-reviewed local businesses with weak socials.Read Lead list segmentation: how to split a listSegment lead lists by niche, location, size and buying signal so every email fits its reader — with examples and a simple process.Read Lead scoring for small teamsA practical lead-scoring model for small teams using data you already have — fit, signals and contactability — to decide who to contact first.Read LinkedIn + email: multichannel outreachHow to combine LinkedIn and cold email so each channel helps the other — with a sample sequence and tips on finding LinkedIn profiles for leads.Read Local lead generation: 12 strategies that workPractical ways to find and win local business clients: Google Maps lists, review signals, ad signals, partnerships, events, referrals and more.Read Local SEO audit outreach that convertsHow to build quick, convincing local SEO mini-audits from lead data — Maps rank, reviews, profile completeness, website — and use them in cold outreach.Read Product Hunt lead generationEvery day new startups launch on Product Hunt. How to collect launches with maker names and emails, and what to offer founders right after launch.Read Skool community lead generationSkool communities gather coaches, creators and entrepreneurs by niche. How to extract members of communities you belong to and approach them respectfully.Read The best email finder toolsHow email finders work, the main tools people compare, and when you need an email finder vs a lead scraper that finds emails as it builds the list.Read The best Google Maps scrapersCompare the main types of Google Maps scrapers — enriched lead tools, APIs, platforms and Chrome extensions — and which fits your use case.Read The best lead generation tools by use caseLead generation tools grouped by job: finding leads, enriching, verifying, sending and tracking. What each category does and examples in each.Read The best time to send cold emailsWhen to send cold emails to local businesses, creators, SaaS founders and agencies — and why your prospects' time zone matters more than any study.Read TrustMRR lead generationTrustMRR lists startups with revenue verified from their payment provider. How to target founders by MRR, growth and category — and what to offer them.Read Why a Google Maps search stops at around 120 resultsGoogle Maps caps each search. Why that happens, why it isn't a bug in your scraper, and three ways to collect far more businesses.Read Why cold emails land in spam (and how to fix it)The most common reasons cold emails land in spam — bad lists, missing authentication, too much volume, spammy content — and what to do about each.Read Why you should verify emails before sendingWhat email verification checks, why bounces hurt deliverability, how catch-all domains work, and when verification is worth it for your lead list.Read YouTube sponsorship outreach: find and pitch creatorsHow brands find YouTubers for sponsorships: picking niches, filtering by size and activity, writing a pitch creators answer, and tracking results.Read