Why combine channels
People don't live in one inbox. A connection request followed by a relevant email (or the other way round) feels less like a cold approach — your name has already appeared once.
Who this works for
Multichannel outreach shines for B2B audiences who use LinkedIn: agency founders, SaaS founders, professional services, consultants. Many local trades rarely check LinkedIn; for them, email plus phone works better.
Getting LinkedIn profiles
Prospect Cheap collects LinkedIn links where they are public: on Google Maps leads (from websites), Product Hunt owners and companies, TrustMRR founders and Skool members.
A simple sequence
- Day 1: view their profile; follow or connect without a note (or with a short, non-salesy one).
- Day 2: send your email with a specific observation and offer.
- Day 5: engage with one of their posts — a genuine comment.
- Day 6: short email follow-up.
- Day 10: if connected, a brief LinkedIn message referencing the email.
Keep messages different
Don't paste the same pitch everywhere. LinkedIn messages should be shorter and more conversational; email can carry the detail.
Respect limits
LinkedIn limits connection requests and messages and dislikes automation. Do it manually or carefully, and keep volume reasonable.
Track it in one place
Record touches per lead in your CRM so you don't double-message someone who already replied on the other channel.
Example messages
Connection note (optional):
Hi Priya — I work with small SaaS teams on comparison content. Enjoyed your launch post. Would be good to connect.
Email (day 2):
Hi Priya — tried Notely after your launch; the quick-capture flow is great. We write "X vs Y" comparison pages for new SaaS tools, which often start ranking within weeks. Want an example for Notely?
LinkedIn message (day 10, if connected):
Thanks for connecting, Priya. Sent you a short email last week about comparison pages for Notely — happy to share the example here if easier.