Why roofers are worth prospecting
A roof replacement is a five-figure job, so roofers pay well for qualified appointments. Storm season changes everything — demand appears overnight in specific areas.
Where to find roofers
Almost every roofing company has a Google Business Profile, so Google Maps is the most complete public directory of roofers there is. Prospect Cheap searches it live — the same results a customer sees — then visits each business website to add emails, the owner's name, phone details and social profiles.
Search terms that work well:
| Search term | Source |
|---|---|
| roofer | Google Maps |
| roofing contractor | Google Maps |
| roof repair | Google Maps |
| metal roofing | Google Maps |
| storm damage repair | Google Maps |
Who to contact
At most roofing companies, the decision-maker is the owner, sometimes a sales manager at bigger crews. Prospect Cheap looks for that person's name on the business website and public profiles and gives each owner match a confidence score, so you can write to a real person instead of "info@".
What roofers buy
- Storm-damage and insurance-claim lead programmes
- Drone inspection and measurement software
- Websites and Google Ads
- Canvassing and CRM tools
If you sell any of these, a targeted list of roofers is the fastest way to fill your pipeline.
Filters that surface the best leads
- Active Facebook ads (cross-check with the Ad Library scraper)
- No website
- Under 40 reviews
Every list has quick filters and a full filter panel, so you can narrow thousands of results to the few hundred that fit your offer before you export anything.
How to build a list of roofers
- Open the Google Maps scraper and choose Bulk keywords. Add "roofer", "roofing contractor", "roof repair" — one per line.
- Pick the country, then a city, state or region. Search several cities at once to cover a whole area.
- Set how many results you want per keyword. You only pay for leads you get; a failed search costs nothing.
- When the list is ready, use the quick filters (active Facebook ads (cross-check with the Ad Library scraper); no website) to focus on the best prospects.
- Export to CSV, or straight into an Instantly or GoHighLevel import file.
Each lead includes business name, category, address, phone (with mobile number and carrier where available), website, every email found, the owner's name and title with a confidence score, Facebook, Instagram, LinkedIn, X, YouTube and TikTok links, rating, review count and Maps rank.
A first email that fits
Saw storms hit {City} last week — {Business} isn't in the Maps top 3 for "roof repair" there yet. Want help catching that demand?
Keep it short, mention something specific to the business, and ask one easy question. Variables like {FirstName} come straight from the export columns.
Good to know
Combine Google Maps with the Facebook Ad Library to see which roofers already run ads — they have marketing budgets.
What it costs
Prospect Cheap charges one credit per lead, and a search that fails costs nothing. A list of 500 roofers uses 500 credits. The Starter plan includes 10,000 credits a month for $29, and every new account gets 100 free credits to test with — no card needed.
Related: Google Maps lead generation · How to find business owner names · Cold email templates