Why real estate agents are worth prospecting
Agents are entrepreneurs who pay for anything that brings listings. Many already run social media, so creative and content offers land well.
Where to find real estate agents
Almost every real estate agent has a Google Business Profile, so Google Maps is the most complete public directory of real estate agents there is. Prospect Cheap searches it live — the same results a customer sees — then visits each business website to add emails, the owner's name, phone details and social profiles.
Search terms that work well:
| Search term | Source |
|---|---|
| real estate agent | Google Maps |
| realtor | Google Maps |
| real estate agency | Google Maps |
| real estate brokerage | Google Maps |
Who to contact
At most real estate agents, the decision-maker is the individual agent, or the broker-owner for brokerages. Prospect Cheap looks for that person's name on the business website and public profiles and gives each owner match a confidence score, so you can write to a real person instead of "info@".
What real estate agents buy
- Seller and buyer lead programmes
- CRMs and follow-up automation
- Listing video and photography
- Personal-brand websites
If you sell any of these, a targeted list of real estate agents is the fastest way to fill your pipeline.
Filters that surface the best leads
- Individual agents (they decide alone)
- Instagram or YouTube present
- Rating 4.8+ (active, client-focused agents)
Every list has quick filters and a full filter panel, so you can narrow thousands of results to the few hundred that fit your offer before you export anything.
How to build a list of real estate agents
- Open the Google Maps scraper and choose Bulk keywords. Add "real estate agent", "realtor", "real estate agency" — one per line.
- Pick the country, then a city, state or region. Search several cities at once to cover a whole area.
- Set how many results you want per keyword. You only pay for leads you get; a failed search costs nothing.
- When the list is ready, use the quick filters (individual agents (they decide alone); Instagram or YouTube present) to focus on the best prospects.
- Export to CSV, or straight into an Instantly or GoHighLevel import file.
Each lead includes business name, category, address, phone (with mobile number and carrier where available), website, every email found, the owner's name and title with a confidence score, Facebook, Instagram, LinkedIn, X, YouTube and TikTok links, rating, review count and Maps rank.
A first email that fits
Hi {FirstName} — agents in {City} who post a weekly market update on Instagram get more listing calls. Want a template we see working?
Keep it short, mention something specific to the business, and ask one easy question. Variables like {FirstName} come straight from the export columns.
Good to know
YouTube is a second source: search "{City} real estate" for agents who make video content.
What it costs
Prospect Cheap charges one credit per lead, and a search that fails costs nothing. A list of 500 real estate agents uses 500 credits. The Starter plan includes 10,000 credits a month for $29, and every new account gets 100 free credits to test with — no card needed.
Related: Google Maps lead generation · How to find business owner names · Cold email templates