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Lead generation,
explained
Plain-English definitions of the terms you meet when you build lead lists and run cold outreach.
How do lead credits work?
Credits are how many lead tools charge. How Prospect Cheap's credits work — one per lead, reserved then refunded, plan vs extra credits — explained simply.
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Outbound vs inbound sales
Inbound waits for prospects to find you; outbound goes to them. Pros, cons and costs of each, and why most growing businesses combine them.
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SPF, DKIM and DMARC explained
SPF, DKIM and DMARC are DNS records that prove your emails are really from you. What each does, why inbox providers require them and how to set them up.
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What are buying signals?
Buying signals are visible signs a business may need what you sell — low reviews, no website, new ads, a launch, growth. Examples and how to use them.
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What are firmographics?
Firmographics are company attributes — industry, size, location, revenue — used to segment B2B markets. Examples, and local-business equivalents.
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What is a B2B lead?
A B2B lead is a business (or a person at one) that might buy from your business. How B2B leads differ from B2C, and where to find them.
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What is a catch-all email?
A catch-all domain accepts mail for any address, so verifiers can't confirm a mailbox. What that means for cold email and how to handle catch-alls.
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What is a CRM?
A CRM stores your contacts, conversations and deals in one place. What it does, why outbound teams need one, and how lead lists flow into it.
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What is a CSV file?
A CSV file stores a table as plain text with commas between values. Why lead tools, CRMs and email platforms use CSV, and common import problems.
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What is a follow-up sequence?
A follow-up sequence is a planned series of emails after the first one. How many steps, timing, and what each step should do.
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What is a Google Business Profile?
A Google Business Profile is the free listing that shows a business on Google Maps and Search. What it contains and why it matters for leads.
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What is a lead list?
A lead list is a set of potential customers with the details needed to contact them. What it should contain and what separates a good list from a bad one.
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What is a role-based email?
Role-based emails like info@ or sales@ reach a function, not a person. When they work for cold outreach, and when to look for a personal address.
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What is a scraping actor?
On scraping platforms, an "actor" is a packaged cloud program that scrapes a site or does a task. How actors work, and when a no-setup tool is simpler.
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What is an ideal customer profile?
An ideal customer profile describes the companies most likely to buy and benefit from you. How it differs from a persona, and how to turn it into list filters.
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What is an SDR?
An SDR finds and qualifies prospects and books meetings for closers. What SDRs do day to day, SDR vs BDR, and the tools they use.
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What is CAN-SPAM?
CAN-SPAM is the US law for commercial email. Its main requirements — honest headers, clear subject, address, opt-out — explained simply. Not legal advice.
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What is cold email?
Cold email is a first email to someone who doesn't know you, with a relevant business offer. How it differs from spam, the rules and best practices.
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What is email bounce rate?
Bounce rate is the share of emails that couldn't be delivered. Hard vs soft bounces, why bounces hurt deliverability and how to keep them low.
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What is email deliverability?
Deliverability is whether your emails reach the inbox rather than spam. The factors that decide it — reputation, authentication, content and engagement.
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What is email open rate?
Open rate is the share of emails opened, measured with a tracking pixel. Why privacy features distort it, and what to measure instead in cold email.
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What is email personalisation?
Personalisation means tailoring emails to each recipient — from merge fields to custom first lines. Levels of personalisation and what actually matters.
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What is email verification?
Email verification checks whether an address can receive mail — syntax, domain, mailbox and risk — without sending a message. Why it matters for cold email.
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What is GoHighLevel?
GoHighLevel is an all-in-one CRM and marketing platform popular with agencies. What it does and how to import lead lists for calls, SMS and email.
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What is Google Maps rank?
Maps rank is a business's position in Google Maps results for a search. What influences it and why it's a powerful signal for local SEO outreach.
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What is Instantly?
Instantly is a cold email platform for sending at scale with multiple inboxes and warm-up. What it does and how to import lead lists into it.
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What is lead enrichment?
Lead enrichment adds missing details — emails, names, phones, socials, company data — to a lead record so you can contact and qualify it.
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What is lead generation?
Lead generation explained: what a lead is, inbound vs outbound, how businesses find and contact prospects, and how to measure it.
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What is lead scoring?
Lead scoring ranks leads by how likely they are to buy, using fit, signals and engagement. How it works and a simple model for small teams.
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What is LinkedIn Sales Navigator?
Sales Navigator is LinkedIn's paid prospecting tool with advanced search and lead lists. What it's good for, and where other sources fit better.
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What is local lead generation?
Local lead generation means finding local businesses to sell to, or customers for local businesses. How it works and where the data comes from.
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What is MRR?
MRR is the predictable revenue a subscription business earns each month. How it is calculated, related metrics, and why MRR helps target startups.
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What is owner-name enrichment?
Owner-name enrichment finds the name and title of a business owner from public sources and adds it to the lead, with a confidence score.
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What is Product Hunt?
Product Hunt is a site where new tech products launch daily and get voted on. How it works and why launches are useful for B2B lead generation.
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What is reply rate?
Reply rate is the share of contacted people who reply. Positive reply rate counts interested replies. How to calculate both and what affects them.
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What is Skool?
Skool is a platform for online communities and courses, popular with coaches and creators. How it works and why communities matter for outreach.
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What is the Facebook Ad Library?
The Meta Ad Library is a public, searchable archive of ads on Facebook and Instagram. What it shows and how marketers use it for research and leads.
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What is TrustMRR?
TrustMRR lists startups with revenue verified from their payment provider. What it shows — MRR, revenue, growth, founders, sale status — and how it's used.
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What is UGC content?
UGC is content made by customers or creators rather than the brand — popular in Facebook and TikTok ads. What it is and why advertisers buy it.
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What is web scraping?
Web scraping is collecting information from web pages automatically. How it works, common uses like lead generation and price monitoring, and things to watch.
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