Definition
Owner-name enrichment adds the name (and often the title) of a business's owner or main decision-maker to a lead record.
Where names come from
- website About, Team and Contact pages
- structured data in the website code
- review replies signed by the owner
- public social and professional profiles
- professional licence listings
Why it matters
Small businesses are run by their owners. An email that opens with "Hi Maria" reads as personal; "Hi there" reads as a blast. Owner names also help on calls ("Is Maria available?").
Confidence and evidence
Names can be wrong: a former owner, a manager, a staff member. Good enrichment shows how confident it is and where the name came from. Prospect Cheap returns:
- owner name and first name
- owner title (Owner, Founder, CEO, Managing Partner…)
- owner confidence
- owner evidence — the text the name was found in
Using it well
- filter by Has owner name for personal campaigns
- sort by confidence; review the evidence for high-value leads
- use friendly greetings that still work if a name is slightly off
Related: how to find business owner names
Example
On a dental practice's About page: "Dr. Maria Lopez founded Bright Smiles in 2009." The enrichment returns Owner: Maria Lopez, Title: Owner/Founder, Confidence: high, Evidence: that sentence.
Key takeaways
- Owner names make emails and calls personal.
- Names come from websites, profiles and listings.
- Use confidence and evidence to judge each match.