What Apollo.io is
Apollo.io is a B2B contact database with email and phone data, plus sequencing, dialer and CRM-style features. It is known for very large B2B people and company database, filters by title, industry and company size, built-in email sequences. Pricing is freemium with paid tiers and credits. It suits B2B sales teams targeting companies by title and firmographics.
Why people look for Apollo.io alternatives
- Databases are strongest for mid-size and large companies; many small local businesses, creators and new startups are missing or out of date.
- Data is collected in advance, so new businesses, new channels and new launches can take months to appear.
- Seat-based or annual pricing is a lot to commit to when you only need a few thousand leads.
None of this makes Apollo.io a bad tool — it means the best choice depends on who you are trying to reach.
The best Apollo.io alternatives at a glance
| Tool | What it is | Pricing model | Best for |
|---|---|---|---|
| Prospect Cheap | Live leads from Google Maps, YouTube, Facebook Ads, Product Hunt, TrustMRR and Skool, with emails, owners and socials | Credits: one per lead, from $29/month; 100 free credits | Building outreach-ready lists of local businesses, creators, advertisers and founders |
| Kaspr | Email finder | Credit-based plans with a free tier | Reps prospecting on LinkedIn who need phone numbers |
| Wiza | Email finder | Credit-based plans | Teams that build lists in LinkedIn Sales Navigator |
| Skrapp | Email finder | Credit-based plans with a free tier | Finding B2B emails from LinkedIn |
| Anymail Finder | Email finder | Credit-based plans | Bulk email finding for known companies |
| Findymail | Email finder | Credit-based plans | B2B teams who need verified emails for known contacts |
Pricing models change; check each vendor's site for current prices.
1. Prospect Cheap — best for live, enriched lead lists
Prospect Cheap collects leads live from the source — Google Maps, YouTube, the Facebook Ad Library, Product Hunt, TrustMRR and Skool — so the list reflects what is true today, and it reaches small businesses and creators that databases often miss.
- Six lead sources: Google Maps, YouTube, Facebook Ad Library, Product Hunt, TrustMRR and Skool.
- Contact details included: every email found on the business website, the owner's name and title with a confidence score, mobile numbers with carrier, and Facebook, Instagram, LinkedIn, X, YouTube and TikTok links.
- Bulk searches: dozens of keywords and cities in one search; it runs on our servers while you do something else.
- Exports: CSV, an Instantly-ready file or a GoHighLevel import.
- Simple pricing: one credit per lead, failed searches are free. Starter is $29/month for 10,000 credits, Growth $79 for 50,000 and Scale $199 for 200,000. New accounts get 100 free credits.
2. Kaspr — best for reps prospecting on LinkedIn who need phone numbers
Kaspr is a LinkedIn Chrome extension that reveals phone numbers and emails for profiles. Its strengths are phone numbers from LinkedIn, European data, simple extension. Pricing is credit-based plans with a free tier.
3. Wiza — best for teams that build lists in LinkedIn Sales Navigator
Wiza is a tool that exports LinkedIn and Sales Navigator searches with verified emails. Its strengths are Sales Navigator exports, verified emails, simple workflow. Pricing is credit-based plans.
4. Skrapp — best for finding B2B emails from LinkedIn
Skrapp is an email finder for LinkedIn profiles and company websites. Its strengths are LinkedIn email finding, bulk domain search, verification. Pricing is credit-based plans with a free tier.
5. Anymail Finder — best for bulk email finding for known companies
Anymail Finder is an email finder that charges only for verified emails it finds. Its strengths are pay only for verified results, bulk search, API. Pricing is credit-based plans.
6. Findymail — best for B2B teams who need verified emails for known contacts
Findymail is an email finder and verifier focused on verified B2B emails. Its strengths are verified emails, Sales Navigator integration, API. Pricing is credit-based plans.
How to choose
- Who are you selling to? Local businesses, creators, advertisers and early-stage founders are found best at the source. Larger B2B companies are well covered by contact databases.
- Do you need the list, the emails, or both? Email finders and enrichment tools need a list first; lead scrapers build it.
- How predictable must the cost be? Per-lead credits make a 2,000-lead list cost the same every time.
- Where will you send from? If you already use Instantly or GoHighLevel, choose a tool that exports to them directly.
When to stay with Apollo.io
Stay with Apollo.io if you sell to larger companies and target by job title, company size and industry. If you want fresh, enriched leads from more than one source without technical setup, try Prospect Cheap with 100 free credits.
See also: Prospect Cheap vs Apollo.io · All alternatives