What Clay is
Clay is a data-enrichment workspace that combines many data providers and AI in a spreadsheet-like table. It is known for waterfall enrichment across providers, AI research columns, flexible workflows. Pricing is credit-based plans. It suits ops-minded teams building custom enrichment workflows.
Why people look for Clay alternatives
- Enrichment tools work on a list you already have — they don't find the businesses for you.
- Building multi-step workflows across providers takes setup and costs credits at every step.
- For local businesses, the best data is usually on the business website and Google profile, which needs a dedicated scraper.
None of this makes Clay a bad tool — it means the best choice depends on who you are trying to reach.
The best Clay alternatives at a glance
| Tool | What it is | Pricing model | Best for |
|---|---|---|---|
| Prospect Cheap | Live leads from Google Maps, YouTube, Facebook Ads, Product Hunt, TrustMRR and Skool, with emails, owners and socials | Credits: one per lead, from $29/month; 100 free credits | Building outreach-ready lists of local businesses, creators, advertisers and founders |
| Datablist | Enrichment and data tool | Free tier with credit plans | Cleaning and merging lead lists you already have |
| Hunter | Email finder | Freemium with monthly credit plans | Finding emails when you already know the company or person |
| Snov.io | Email finder | Credit-based monthly plans with a free tier | Small teams that want finding and sending together |
| Kaspr | Email finder | Credit-based plans with a free tier | Reps prospecting on LinkedIn who need phone numbers |
| Wiza | Email finder | Credit-based plans | Teams that build lists in LinkedIn Sales Navigator |
Pricing models change; check each vendor's site for current prices.
1. Prospect Cheap — best for live, enriched lead lists
Prospect Cheap finds the leads and enriches them together: one search gives you businesses with emails, owner names, phones and socials, ready to export.
- Six lead sources: Google Maps, YouTube, Facebook Ad Library, Product Hunt, TrustMRR and Skool.
- Contact details included: every email found on the business website, the owner's name and title with a confidence score, mobile numbers with carrier, and Facebook, Instagram, LinkedIn, X, YouTube and TikTok links.
- Bulk searches: dozens of keywords and cities in one search; it runs on our servers while you do something else.
- Exports: CSV, an Instantly-ready file or a GoHighLevel import.
- Simple pricing: one credit per lead, failed searches are free. Starter is $29/month for 10,000 credits, Growth $79 for 50,000 and Scale $199 for 200,000. New accounts get 100 free credits.
2. Datablist — best for cleaning and merging lead lists you already have
Datablist is a CSV editor for cleaning, deduplicating and enriching lead lists. Its strengths are deduplication and cleaning, enrichment add-ons, handles large CSVs. Pricing is free tier with credit plans.
3. Hunter — best for finding emails when you already know the company or person
Hunter is an email finder and verifier that finds email addresses by company domain or person name. Its strengths are domain search for company emails, email verification, simple Chrome extension. Pricing is freemium with monthly credit plans.
4. Snov.io — best for small teams that want finding and sending together
Snov.io is an email finder and verifier with drip-campaign and CRM features. Its strengths are email finding from domains and LinkedIn, built-in campaigns, verification. Pricing is credit-based monthly plans with a free tier.
5. Kaspr — best for reps prospecting on LinkedIn who need phone numbers
Kaspr is a LinkedIn Chrome extension that reveals phone numbers and emails for profiles. Its strengths are phone numbers from LinkedIn, European data, simple extension. Pricing is credit-based plans with a free tier.
6. Wiza — best for teams that build lists in LinkedIn Sales Navigator
Wiza is a tool that exports LinkedIn and Sales Navigator searches with verified emails. Its strengths are Sales Navigator exports, verified emails, simple workflow. Pricing is credit-based plans.
How to choose
- Who are you selling to? Local businesses, creators, advertisers and early-stage founders are found best at the source. Larger B2B companies are well covered by contact databases.
- Do you need the list, the emails, or both? Email finders and enrichment tools need a list first; lead scrapers build it.
- How predictable must the cost be? Per-lead credits make a 2,000-lead list cost the same every time.
- Where will you send from? If you already use Instantly or GoHighLevel, choose a tool that exports to them directly.
When to stay with Clay
Stay with Clay if you are enriching or cleaning lists from many sources with custom logic. If you want fresh, enriched leads from more than one source without technical setup, try Prospect Cheap with 100 free credits.
See also: Prospect Cheap vs Clay · All alternatives