Definition
A buying signal (or trigger) is an observable event or condition suggesting a prospect is likely to need, or be ready to buy, what you offer.
Examples by source
Google Maps
- few reviews or a low rating
- no website, or no online booking
- low Maps rank for their main keyword
- few photos or an incomplete profile
Facebook Ad Library
- started advertising recently
- the same ads running for months
- many active ads (budget)
YouTube
- uploading consistently (needs editing help)
- long gaps (needs support)
- growing fast
Product Hunt
- launched this week
- high upvotes (traction)
TrustMRR
- fast MRR growth
- listed for sale
How to use signals
- Pick the one or two signals that match your offer.
- Filter your list to leads showing them.
- Mention the signal in your first line — it explains why you're writing.
"Saw Brightleaf started three new ads last week — congrats on the launch."
Timing
Signals fade. A launch is hot for weeks; a low rating can last for years. Act fast on time-sensitive signals.
Example
Signal: a gym started four new Facebook ads this week. Offer: fresh creative and a landing page for the campaign. First line: "Saw you launched a new membership offer — congrats."
Key takeaways
- Signals show who has the problem now.
- Match one signal to one offer.
- Act quickly on time-sensitive signals.