What enrichment adds
- emails — from the business website and public profiles
- decision-maker — owner or founder name and title
- phones — main line, mobile, phone type and carrier
- social profiles — Facebook, Instagram, LinkedIn, X, YouTube, TikTok
- context — website summary, category, rating, reviews, size signals
Where the data comes from
For local businesses, the richest source is their own website: contact pages, footers, About pages, structured data and linked profiles. For creators, it's the channel and its links; for startups, the launch page, website and founder profiles.
Enrich at collection time
Enriching after you collect means exporting, uploading to another tool and paying again. Prospect Cheap enriches during the search: every Google Maps lead with a website is visited and enriched automatically, as are leads from the other sources where public data allows.
Check enrichment quality
- email status to drop problem addresses
- owner confidence and evidence to judge names
- source columns to see where details came from
Fill gaps
No email? Use the phone or socials. No owner name? Use a friendly company-level greeting. Not every business publishes everything.
Related: what is lead enrichment?