Start with a niche and an outcome
"Marketing agency" is too broad to sell. "We get more booked consultations for med spas through Instagram ads" is clear. Your niche determines your lists, your examples and your message.
Use signals to find buyers
Different services have different signals:
| Service | Signal | Where |
|---|---|---|
| Paid social | already running ads | Facebook Ad Library |
| Local SEO | ranked 4–15, good reviews | Google Maps |
| Reputation | under 4 stars, few reviews | Google Maps |
| Web / CRO | weak or no website | Google Maps |
| Content / YouTube | active channel, inconsistent uploads | YouTube |
Prospect Cheap covers all of these sources in one account.
Build weekly lists
Each week, pick one niche and two or three cities. Run a bulk search, filter by your signal and contactability (owner name, email), and export 100–300 leads.
Lead with a small, specific offer
- three ad concepts for their current offer
- a five-point local SEO audit
- a landing-page teardown video
- a review-request routine
Outreach mix
Email first with one specific observation; call two days later; final email a week after with something new. Use owner names wherever you have them.
Measure per niche
Track replies, meetings and wins by niche and signal. Double down on the combinations that close, and cut the rest.
Systematise
Write down your keyword lists, filters, email templates and follow-up timings. Once it works, a junior team member can run it.
Related: marketing agency leads · cold email offers