How many leads do you need?

Work backwards

Start from what you want and divide by your conversion rates:

1. New clients per month you want.
2. Close rate — what share of meetings become clients.
3. Meeting rate — what share of replies become meetings.
4. Reply rate — what share of contacted leads reply.
5. Contactable rate — what share of collected leads have the contact details you need.

A worked example

Goal: 4 new clients a month.

• close rate 25% → 16 meetings needed
• 50% of positive replies book a meeting → 32 positive replies
• positive replies are 3% of leads emailed → about 1,070 leads emailed
• 60% of collected leads have an email → about 1,780 leads collected

So you'd collect around 1,800 leads a month for this goal. Your own numbers will differ — use them once you have a few campaigns of data.

Cost of the leads

With Prospect Cheap at one credit per lead, 1,800 leads is 1,800 credits — well within the Starter plan's 10,000 monthly credits ($29). The bigger costs are your time and sending infrastructure.

Improve the rates, not just the volume

Doubling your reply rate halves the leads you need. Better targeting, a stronger offer and owner names usually move rates more than sending more email.

Use the calculator

Plug in your own numbers in our lead generation calculator guide.