What a lead generation agency does
You find prospects for clients and start conversations with them — usually through cold email, calls or LinkedIn — and hand over interested leads or booked meetings.
Choose a client niche
Pick businesses with high customer values and clear targets: B2B services, agencies, SaaS, contractors who sell to businesses. Knowing one niche's buyers makes your campaigns better and your sales easier.
Define the offer
Common models:
- retainer — monthly fee for running campaigns
- pay per meeting — fee per qualified meeting booked
- hybrid — lower retainer plus a meeting bonus
Be precise about what counts as a qualified meeting.
Build your stack
- lists: Prospect Cheap for live lists from Google Maps, YouTube, Facebook Ads, Product Hunt, TrustMRR and Skool, with emails and owners
- sending: a cold email platform with warm-up (Instantly exports are built in)
- CRM: to track replies and meetings (GoHighLevel exports are built in)
- domains and inboxes: separate from your clients' main domains
Run campaigns well
- clean lists and segments
- specific offers per segment
- short emails and two or three follow-ups
- fast reply handling
- weekly reporting
Protect deliverability
Use separate sending domains per client, warm up inboxes and keep volumes sensible. One client's bad campaign shouldn't hurt others.
Report results clearly
Leads contacted, replies, positive replies, meetings booked and feedback from the client's sales team. Clients stay when they see the pipeline.
Get your first clients
Use your own system on yourself: build a list of businesses that need lead generation and run a campaign. Your results are your case study.