It's normal
Small businesses often have a generic site with no team page. Prospect Cheap leaves the owner empty rather than guessing, so you always know which leads have a real name.
Option 1: A greeting that doesn't need a name
- "Hi {{company_name}} team,"
- "Hi there — quick question about {{company_name}}:"
- No greeting at all — start with the observation.
Put these leads in their own campaign: filter Has first name = No and send them separately. See filter leads by first and last name.
Option 2: Write to the right inbox
Info@ and contact@ addresses are read by someone — often the owner at a small business. Make the email easy to forward: one clear sentence on what you offer and who it's for.
Option 3: Ask for the right person
"Who looks after marketing at {{company_name}}? Happy to send this to them instead." Short, polite, and it often gets you a name.
Option 4: Call
The phone number is on almost every local lead. A quick call — "Who's the best person to talk to about your website?" — gets the name in under a minute.
Option 5: Check other sources
The same business may have an owner listed on another source. A Yelp page sometimes names the owner when the website doesn't; a Trustpilot profile's website may have a legal notice. Combining sources fills gaps.
What not to do
Don't invent a name or use a generic "Dear Sir/Madam". A friendly, specific message to the business beats a wrong name every time.