Lead generation for social media agencies

Three kinds of prospects

1. Advertisers with stale creative — the Facebook Ad Library shows how long ads have run. Months-old ads suggest nobody is producing new content.
2. Local businesses with strong reviews but weak socials — Google Maps lists include Instagram and Facebook links; open a few and look for inactivity.
3. Creators and coaches — growing audiences on YouTube and Skool who need help repurposing content.

Build the lists

• Facebook Ad Library scraper: keywords from your niche, active ads only, filter by ad count and age.
• Google Maps scraper: niche + city, filter Has Instagram and Rating 4.5+.
• YouTube scraper: creators who upload long videos but have few Shorts.

Pitch with their content

Hi Mia — Pawsome's Instagram has great photos but the last post was in June, and your Facebook ads have run unchanged since March. We make 12 posts and 4 ad variations a month for pet brands. Want a sample week?

Offer packages

• content calendar + posts
• short-form video from existing material
• ad creative refreshes
• community management

Show results

Engagement, follower growth, and — most importantly — enquiries or sales from social. Tie reporting to business outcomes.

Related: Facebook Ad Library lead generation