Answer fast
Interest fades quickly. Reply to positive responses within hours, not days. Set up notifications in your sending tool or CRM.
"Yes, send it"
Deliver exactly what you promised, quickly, and add one next step:
Here's the mock-up for Greenline Landscaping. If you like it, I can have it live in 10 days — want me to walk you through it on a 10-minute call this week?
"How much?"
Give a clear answer or a range, and the reason:
Most sites like this are $X one-time plus $Y/month for hosting and edits. Depends on pages — happy to confirm after a quick look at what you need.
Dodging the question loses trust.
"Not now"
Respect it and ask when:
Totally understand. Is it worth checking back in spring, before your busy season?
Then set a reminder.
"Who are you / how did you get my email?"
Be transparent:
Fair question — I'm Dan from Northside Web. Your business email is listed on your website. I work with landscapers in Denver. If this isn't useful, no problem at all.
"Remove me" / "Not interested"
Remove them immediately and confirm politely. Never argue.
"Talk to someone else"
Thank them and ask for an introduction. A referral from inside the company is warmer than a cold email.
Out-of-office replies
These often include the right contact or a return date. Update your CRM and follow up later.
Track every reply
Log replies by type in your CRM. Over time you'll see which segments say "yes", which say "not now", and when to come back.