Why startups are worth prospecting
TrustMRR lists startups with verified revenue — so you can target by real MRR, not guesses. Founders are reachable and the data says who is growing.
Where to find startups
TrustMRR lists startups with revenue verified from their payment provider. Prospect Cheap pulls those startups with MRR, total revenue, growth and founder details — so you can target startups by real numbers.
Search terms that work well:
| Search term | Source |
|---|---|
| AI | TrustMRR |
| SaaS | TrustMRR |
| developer tools | TrustMRR |
| marketing | TrustMRR |
| fintech | TrustMRR |
Who to contact
At most startups, the decision-maker is the founder. Prospect Cheap looks for that person's name on the business website and public profiles and gives each owner match a confidence score, so you can write to a real person instead of "info@".
What startups buy
- Growth services and fractional executives
- Tooling and infrastructure
- Acquisition offers
- Investors
If you sell any of these, a targeted list of startups is the fastest way to fill your pipeline.
Filters that surface the best leads
- MRR in your target range
- Founder email found
- For-sale status (for acquirers)
Every list has quick filters and a full filter panel, so you can narrow thousands of results to the few hundred that fit your offer before you export anything.
How to build a list of startups
- Open the TrustMRR scraper and pick categories (AI, SaaS, developer tools…).
- Set an MRR range, audience (B2B or B2C) and sale status if you want listings for sale.
- Choose how many startups, or "All" matching your filters.
- Sort by revenue, MRR or growth and pick your targets.
- Export to CSV, Instantly or GoHighLevel.
Each lead includes startup, MRR, total revenue, 30-day revenue and growth, category, audience, founder name, email, X handle and followers, LinkedIn, country, founding date and for-sale status.
A first email that fits
{FirstName}, saw {Startup} is at {MRR} MRR and growing — we help founders at that stage with {Offer}. Worth a short call?
Keep it short, mention something specific to the business, and ask one easy question. Variables like {FirstName} come straight from the export columns.
Good to know
Product Hunt adds brand-new launches; TrustMRR adds verified revenue.
What it costs
Prospect Cheap charges one credit per lead, and a search that fails costs nothing. A list of 500 startups uses 500 credits. The Starter plan includes 10,000 credits a month for $29, and every new account gets 100 free credits to test with — no card needed.
Related: Google Maps lead generation · How to find business owner names · Cold email templates