Definition
Product Hunt is a community website where people share and discover new products — mostly software, apps and AI tools. Each day, new launches are listed and voted on, and the top products of the day, week and month are highlighted.
How a launch works
- a "hunter" or the maker posts the product
- makers (the team) are listed on the page
- the community upvotes, comments and reviews
- products are ranked daily
What a launch page shows
- product name, tagline and description
- categories and topics
- makers and their profiles
- upvotes, comments, rating and reviews
- links to the website and socials
Why it matters for lead generation
Every launch is a new company actively looking for users and growth, with reachable founders. Agencies, freelancers, investors and tool vendors use Product Hunt to find them early.
Prospect Cheap's Product Hunt scraper collects launches by keyword, category and date, with maker and owner details (name, title, email, LinkedIn, X) and company information. See Product Hunt lead generation.
Example
A new AI note-taking app launches on a Tuesday, finishes third product of the day with 500 upvotes, and lists three makers. That evening, the founders are reading every comment — and open to useful conversations.
Key takeaways
- Product Hunt lists new products every day.
- Makers are listed and usually reachable.
- Launch week is the best time to reach them.