Pick creators by audience, not size
A 40K-subscriber channel about home espresso can sell more grinders than a 2M general lifestyle channel. Start from the topics your customers watch.
Build the longlist
In the YouTube scraper, add keywords that describe your customers' interests. Use filters such as upload date, video length and country. One credit per channel collected.
Shortlist with data
The list shows subscribers, number of videos, days since last upload, the latest video's title and views, plus the business email. Good sponsorship candidates:
- upload at least monthly
- recent videos get views proportional to subscribers
- a business email is published (they expect offers)
Write a pitch creators answer
Creators get many generic emails. Stand out with:
- one specific video you liked and why
- what you offer: fixed fee, product, affiliate commission or a mix
- the format: a 60-second integration, a dedicated video, a description link
- a simple next step
"Hi Jordan — your 'Budget espresso setups' video is exactly our audience. We'd like a 60–90 second integration of our grinder in an upcoming video: $X plus a 15% affiliate code for your viewers. Interested?"
Track and repeat
Give each creator a unique link or code. Re-sponsor the ones that perform, and use their profile to find similar channels.
How to price a sponsorship
Creators price in different ways: a flat fee per integration, a cost per thousand views, affiliate commission or a mix. Ask for their media kit, compare against the views their recent videos actually get, and start with one video before committing to a series.
Brief clearly
Send a short brief: key message, what to show, words to avoid, link or code, deadline and approval process. Leave room for the creator's style — audiences trust their voice, not your script.
Measure
Track clicks and sales per creator with unique links or codes. Some videos keep selling for months, so measure over weeks, not days.