Why indie hackers are worth prospecting
Solo founders building small profitable products are open to partnerships, acquisitions and services that save them time.
Where to find indie hackers
TrustMRR lists startups with revenue verified from their payment provider. Prospect Cheap pulls those startups with MRR, total revenue, growth and founder details — so you can target indie hackers by real numbers.
Search terms that work well:
| Search term | Source |
|---|---|
| SaaS | TrustMRR |
| AI | TrustMRR |
| productivity | TrustMRR |
| no-code | TrustMRR |
Who to contact
At most indie products, the decision-maker is the solo founder. Prospect Cheap looks for that person's name on the business website and public profiles and gives each owner match a confidence score, so you can write to a real person instead of "info@".
What indie hackers buy
- Acquisition and brokerage
- Design and copywriting
- SEO and content
- Tools and integrations
If you sell any of these, a targeted list of indie hackers is the fastest way to fill your pipeline.
Filters that surface the best leads
- MRR under $10K
- Founder X handle found
- For-sale listings
Every list has quick filters and a full filter panel, so you can narrow thousands of results to the few hundred that fit your offer before you export anything.
How to build a list of indie hackers
- Open the TrustMRR scraper and pick categories (AI, SaaS, developer tools…).
- Set an MRR range, audience (B2B or B2C) and sale status if you want listings for sale.
- Choose how many startups, or "All" matching your filters.
- Sort by revenue, MRR or growth and pick your targets.
- Export to CSV, Instantly or GoHighLevel.
Each lead includes startup, MRR, total revenue, 30-day revenue and growth, category, audience, founder name, email, X handle and followers, LinkedIn, country, founding date and for-sale status.
A first email that fits
Hi {FirstName} — {Startup} looks great at {MRR} MRR. Would you consider an acquisition offer, or are you still growing it?
Keep it short, mention something specific to the business, and ask one easy question. Variables like {FirstName} come straight from the export columns.
Good to know
Founder X handles make DM outreach an option alongside email.
What it costs
Prospect Cheap charges one credit per lead, and a search that fails costs nothing. A list of 500 indie hackers uses 500 credits. The Starter plan includes 10,000 credits a month for $29, and every new account gets 100 free credits to test with — no card needed.
Related: Google Maps lead generation · How to find business owner names · Cold email templates