Who these templates are for
These templates are written for brands sponsoring YouTube creators. Each email is short enough to read on a phone, makes one specific offer and asks one easy question.
Where to find the list
Build the list from YouTube with Prospect Cheap. Search topics your customers watch; filter by 10K–500K subscribers, uploaded in the last 30 days and has email.
Personalisation fields
{FirstName}{Channel}{VideoTitle}{Brand}
Map these to columns in your export (Instantly and GoHighLevel exports already use standard names). Set fallbacks for any field that can be empty.
Email 1 — first email
Subject: sponsorship — {Brand}
Hi {FirstName} — really enjoyed "{VideoTitle}". Your audience is exactly who {Brand} is for.
We'd like to sponsor a 60–90 second integration in an upcoming video: a fixed fee plus an affiliate code for your viewers. Open to details?
Email 2 — follow-up (day 3–4)
Subject: Re: sponsorship — {Brand}
Hi {FirstName} — happy to work around your style; no scripts, just key points. Want me to send the brief and budget?
Email 3 — final follow-up (day 8–10)
Subject: Re: sponsorship — {Brand}
Hi {FirstName} — last note. If the timing's wrong now, we'd love to revisit in a couple of months — just reply "later".
Tips
- Name a specific video and why it fits.
- Be clear about compensation in the first email.
- Mid-size creators reply more than the biggest channels.
- Send from a warmed-up, authenticated domain and keep daily volume modest — see deliverability basics.
- Stop the sequence when someone replies, and remove anyone who opts out.
Make them your own
Templates are a starting point. Replace the observation in the first line with something real about each prospect — the data in your lead list makes that quick. See personalising cold email at scale.