Google Maps export: every column explained

A reference for every field in a Google Maps lead list.

Updated Oct 22, 2026 · 1 min read

Business

ColumnMeaning
Name / Company NameBusiness name on Google Maps
Category / Other CategoriesPrimary and extra Google categories
Address, City, State, Postal Code, CountryLocation details
Latitude / LongitudeMap coordinates
Google Maps URL / Business Profile URLLinks to the listing
KeywordThe search keyword that found the business
Maps RankPosition for that keyword and location

Contact

ColumnMeaning
EmailThe best email found
All EmailsEvery email found on the website
Email StatusWhether the email looks valid or risky
Phone / All PhonesBusiness phone numbers
Mobile NumberA mobile number where found
Phone Type / CarrierLine type and carrier where available
Website / Website StatusThe website and whether it responded

Owner

ColumnMeaning
Owner Name / First Name / Last NameThe owner or main decision-maker
Owner TitleOwner, Founder, CEO…
Owner ConfidenceHow sure the match is
Owner EvidenceThe text the name was found in

Social

Facebook, Instagram, LinkedIn, X / Twitter, YouTube, TikTok and other social links found on the website or profile.

Reputation and media

ColumnMeaning
RatingAverage Google rating
ReviewsNumber of Google reviews
Photos on MapsNumber of photos on the listing

Export presets

  • CSV — choose any columns
  • Instantly CSV — rows with an email, Instantly column names
  • GoHighLevel CSV — contact import format

Related: what is a CSV file?

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