Before you export
- Search covers the right keywords and locations
- Categories checked — wrong niches removed
- Quick filters applied for your offer (e.g. No website, Under 4 stars)
- Only leads you can actually help remain
Duplicates and overlaps
- Duplicate businesses removed (Prospect Cheap merges them automatically)
- Same email on several rows checked (chains, franchises)
- Existing customers and open deals removed
- Previously contacted leads removed or tagged
Emails
- Rows without email moved to a call or social list
- Email status checked; problem addresses removed
- Personal emails preferred over role emails where both exist
- Large or older lists verified before sending
Names and personalisation
- Owner names present where you personalise
- Low-confidence owner names reviewed or given a fallback greeting
- Names and cities capitalised consistently
- Custom first lines added for top prospects
Segments and export
- List split into segments (niche, city, signal)
- Each segment exported separately
- Export format matches your tool (CSV, Instantly, GoHighLevel)
- Each import tagged with source and date
Compliance
- Opt-out line in every email
- Suppression list checked
- Sender name and business address included
Read the full guide: how to clean a lead list before outreach.