Who the makers are
Product Hunt launches list the "makers" — founders, designers and engineers who built the product. The hunter (who posted it) may be someone else.
Finding contact details
Maker profiles often link to X and personal websites. Company sites list contact emails. Prospect Cheap gathers these automatically for each product and highlights the owner — the founder or CEO where it can tell — with their title, email, LinkedIn and X.
Choose the channel
- Email for business offers.
- X works well for founders who are active there — reply to the launch post first, then DM.
- LinkedIn for B2B services and hiring.
Timing
The first week after launch is busy. A congratulation on launch day plus a useful offer a few days later works better than a pitch in the middle of the rush.
Write like a peer
- reference the product specifically
- one clear offer
- no attachments in the first email
"Hey Priya — tried Notely after your launch, the quick-capture flow is great. We write comparison pages for new SaaS tools ('Notely vs Notion'), which usually start ranking within weeks. Want an example?"
Find the decision-maker in a team
In a team launch, the CEO or founder usually decides on services and tools; an engineer decides on developer tools. The owner columns highlight the person most likely to be the founder or CEO, with their title, so you can pick the right maker for your offer.
Engage before you pitch
Upvote and leave a genuine comment on launch day. When your email arrives later, your name is familiar.
Follow-up rhythm
One follow-up three or four days later, one more a week after that. If there is no reply, stop — founders remember respectful senders.