Where they are
- YouTube — most creators teach on video first. Search topics they teach.
- Skool — many run paid or free communities.
- Google Maps — local coaches (fitness, business, life) have profiles too.
Build the list
- YouTube scraper: keywords like "business coaching", "learn excel", "fat loss coach". Filter: uploaded in the last 30 days, has email, has website.
- Skool scraper: in communities you belong to, owners and admins are often coaches themselves.
- Merge and deduplicate in your CRM.
What they buy
- video editing and thumbnails
- funnels, landing pages and ads
- community and course platforms
- virtual assistants and launch support
Pitch the outcome
Creators care about time and launches: "two videos a week without editing them yourself", "a launch that sells more seats".
Related: coach leads · course creator leads
Signals that a creator is buying
- Recent uploads and growing views — momentum, and more work than one person can handle.
- A website or course link — they sell something and invest in it.
- A community — more members means more operations work.
- Launch announcements — the weeks before a launch are when they hire help.
Write like a fan who can help
Mention a specific video or lesson, then one concrete way you could save them time or sell more seats. Offer a small free sample — two edited shorts, a thumbnail set, a landing-page rewrite.
Organise by niche
Fitness, finance, business and tech creators buy similar things but speak differently. Keep separate lists and copy for each so your messages sound native to the niche.
Respect their time
Creators get many pitches. One follow-up is enough; if they say no, thank them and move on — the niche is small and reputations travel.