Who these templates are for
These templates are written for buyers and brokers of small SaaS. Each email is short enough to read on a phone, makes one specific offer and asks one easy question.
Where to find the list
Build the list from TrustMRR with Prospect Cheap. Filter by category and MRR range; include startups not listed for sale to reach founders before the market does.
Personalisation fields
{FirstName}{Startup}{MRR}
Map these to columns in your export (Instantly and GoHighLevel exports already use standard names). Set fallbacks for any field that can be empty.
Email 1 — first email
Subject: {Startup}
Hi {FirstName} — {Startup} looks like a great product, and {MRR} MRR is impressive.
I buy small SaaS businesses and can move quickly with a simple process. If you'd ever consider selling — now or later — I'd love to talk. No pressure at all.
Email 2 — follow-up (day 3–4)
Subject: Re: {Startup}
Hi {FirstName} — to be clear, I'm not a broker; I'd operate and grow it myself. Happy to share how I've handled past acquisitions if useful.
Email 3 — final follow-up (day 8–10)
Subject: Re: {Startup}
Hi {FirstName} — I'll stop here. If selling ever crosses your mind, just reply and we can chat.
Tips
- Respect founders who aren't selling — stay in touch.
- Be specific about who you are and how you buy.
- Do full diligence before any offer.
- Send from a warmed-up, authenticated domain and keep daily volume modest — see deliverability basics.
- Stop the sequence when someone replies, and remove anyone who opts out.
Make them your own
Templates are a starting point. Replace the observation in the first line with something real about each prospect — the data in your lead list makes that quick. See personalising cold email at scale.