Who these templates are for
These templates are written for UGC agencies, creators and ad creative studios. Each email is short enough to read on a phone, makes one specific offer and asks one easy question.
Where to find the list
Build the list from the Facebook Ad Library with Prospect Cheap. Search product keywords in your target country, keep advertisers with 2+ active ads, and sort by how long their ads have run.
Personalisation fields
{FirstName}{Brand}{Months}
Map these to columns in your export (Instantly and GoHighLevel exports already use standard names). Set fallbacks for any field that can be empty.
Email 1 — first email
Subject: new hooks for {Brand}
Hi {FirstName} — noticed {Brand} has been running the same video ads for about {Months} months. Creative fatigue usually shows up well before that.
We make UGC-style variations for brands like yours. Want three free hook ideas for your current offer?
Email 2 — follow-up (day 3–4)
Subject: Re: new hooks for {Brand}
Hi {FirstName} — one hook to start: open with the problem in the customer's words, product in the first 3 seconds. Want the other two?
Email 3 — final follow-up (day 8–10)
Subject: Re: new hooks for {Brand}
Hi {FirstName} — I'll leave it there. If you're planning new creatives, reply "hooks" and I'll send all three.
Tips
- Reference their actual ads — it proves you looked.
- Free concepts beat a portfolio link.
- Time outreach before big sales seasons.
- Send from a warmed-up, authenticated domain and keep daily volume modest — see deliverability basics.
- Stop the sequence when someone replies, and remove anyone who opts out.
Make them your own
Templates are a starting point. Replace the observation in the first line with something real about each prospect — the data in your lead list makes that quick. See personalising cold email at scale.