Who these templates are for
These templates are written for agencies and freelancers selling to new startups. Each email is short enough to read on a phone, makes one specific offer and asks one easy question.
Where to find the list
Build the list from Product Hunt with Prospect Cheap. Search categories or keywords for launches in the last 7–30 days with an owner email.
Personalisation fields
{FirstName}{Product}{Rank}
Map these to columns in your export (Instantly and GoHighLevel exports already use standard names). Set fallbacks for any field that can be empty.
Email 1 — first email
Subject: {Product} after launch
Hi {FirstName} — congrats on the launch, #{Rank} of the day is a big deal.
Traffic usually drops sharply a week after Product Hunt. We help new SaaS turn launch interest into steady signups. Want the 5-step checklist we use?
Email 2 — follow-up (day 3–4)
Subject: Re: {Product} after launch
Hi {FirstName} — step one from the checklist: publish comparison pages ("{Product} vs X") while launch interest is high. Want the rest?
Email 3 — final follow-up (day 8–10)
Subject: Re: {Product} after launch
Hi {FirstName} — I'll leave it here. Reply "checklist" anytime and it's yours.
Tips
- Contact during launch week, after the launch-day rush.
- Be peer-to-peer, not salesy.
- One useful idea beats a long pitch.
- Send from a warmed-up, authenticated domain and keep daily volume modest — see deliverability basics.
- Stop the sequence when someone replies, and remove anyone who opts out.
Make them your own
Templates are a starting point. Replace the observation in the first line with something real about each prospect — the data in your lead list makes that quick. See personalising cold email at scale.