What SerpApi is
SerpApi is an API that returns structured results from search engines, including Google Maps. It is known for clean JSON results, many search engines, reliable API. Pricing is monthly plans by number of searches. It suits developers building products on search results.
Why people look for SerpApi alternatives
- An API needs code, proxies, retries and storage before you have a single lead.
- Search results alone don't include emails or owner names; enrichment is a second project.
- Engineering time is often the biggest hidden cost.
None of this makes SerpApi a bad tool — it means the best choice depends on who you are trying to reach.
The best SerpApi alternatives at a glance
| Tool | What it is | Pricing model | Best for |
|---|---|---|---|
| Prospect Cheap | Live leads from Google Maps, YouTube, Facebook Ads, Product Hunt, TrustMRR and Skool, with emails, owners and socials | Credits: one per lead, from $29/month; 100 free credits | Building outreach-ready lists of local businesses, creators, advertisers and founders |
| LeadsGorilla | Google Maps lead tool | Licence or subscription | Agencies that pitch with audit reports |
| LocalProspects | Google Maps lead tool | Subscription and credit plans | Agencies focused on Google Maps leads |
| Bright Data | Scraping API | Usage-based, with enterprise plans | Engineering teams running large scraping projects |
| Apify | Scraping and automation platform | Usage-based platform credits with monthly plans and a free tier | Technical teams who want to scrape many different websites and tune every setting |
| Octoparse | Scraping and automation platform | Free plan with paid subscriptions | People who need to scrape many kinds of websites without writing code |
Pricing models change; check each vendor's site for current prices.
1. Prospect Cheap — best for live, enriched lead lists
Prospect Cheap gives you the finished list in the browser — no code — with enrichment included and simple per-lead pricing.
- Six lead sources: Google Maps, YouTube, Facebook Ad Library, Product Hunt, TrustMRR and Skool.
- Contact details included: every email found on the business website, the owner's name and title with a confidence score, mobile numbers with carrier, and Facebook, Instagram, LinkedIn, X, YouTube and TikTok links.
- Bulk searches: dozens of keywords and cities in one search; it runs on our servers while you do something else.
- Exports: CSV, an Instantly-ready file or a GoHighLevel import.
- Simple pricing: one credit per lead, failed searches are free. Starter is $29/month for 10,000 credits, Growth $79 for 50,000 and Scale $199 for 200,000. New accounts get 100 free credits.
2. LeadsGorilla — best for agencies that pitch with audit reports
LeadsGorilla is local lead-finding software for agencies that also produces audit reports for prospects. Its strengths are local business searches, prospect audit reports, agency focus. Pricing is licence or subscription.
3. LocalProspects — best for agencies focused on Google Maps leads
LocalProspects is a Google Maps lead tool that adds emails and owner names to local business results. Its strengths are Google Maps lead lists, owner-name enrichment, agency-friendly exports. Pricing is subscription and credit plans.
4. Bright Data — best for engineering teams running large scraping projects
Bright Data is a proxy network with scraping APIs and ready-made datasets. Its strengths are huge proxy network, scraping APIs and datasets, enterprise scale. Pricing is usage-based, with enterprise plans.
5. Apify — best for technical teams who want to scrape many different websites and tune every setting
Apify is a web-scraping and automation platform with a marketplace of ready-made scrapers ("Actors"), including several for Google Maps, that run in the cloud. Its strengths are thousands of scrapers for different websites, scheduling, storage and integrations, full control for developers. Pricing is usage-based platform credits with monthly plans and a free tier.
6. Octoparse — best for need to scrape many kinds of websites without writing code
Octoparse is a no-code web-scraping tool (desktop and cloud) with templates for many popular sites. Its strengths are point-and-click scraping of almost any site, templates for common sites, cloud runs and scheduling. Pricing is free plan with paid subscriptions.
How to choose
- Who are you selling to? Local businesses, creators, advertisers and early-stage founders are found best at the source. Larger B2B companies are well covered by contact databases.
- Do you need the list, the emails, or both? Email finders and enrichment tools need a list first; lead scrapers build it.
- How predictable must the cost be? Per-lead credits make a 2,000-lead list cost the same every time.
- Where will you send from? If you already use Instantly or GoHighLevel, choose a tool that exports to them directly.
When to stay with SerpApi
Stay with SerpApi if you are building your own product on top of search or scraping data. If you want fresh, enriched leads from more than one source without technical setup, try Prospect Cheap with 100 free credits.
See also: Prospect Cheap vs SerpApi · All alternatives