The short answer
Instantly is a cold email platform with sending accounts, warm-up and a B2B lead database. Prospect Cheap is a lead generation tool that searches six live sources — Google Maps, YouTube, the Facebook Ad Library, Product Hunt, TrustMRR and Skool — and returns each lead with emails, the owner's name and social profiles. Choose Instantly for teams sending cold email at volume; choose Prospect Cheap when you want fresh, outreach-ready lists of local businesses, creators, advertisers or founders.
Side by side
| Prospect Cheap | Instantly | |
|---|---|---|
| Type of tool | Live lead scraper with enrichment | Cold outreach platform |
| Where leads come from | Google Maps, YouTube, Facebook Ad Library, Product Hunt, TrustMRR, Skool | B2B lead database |
| How you use it | Web app — no code, searches run on our servers | Sending platform |
| Contact details | Emails from the website, owner name and title, mobile numbers with carrier, 6 social networks | B2B emails |
| Exports | CSV, Instantly, GoHighLevel | Varies — check Instantly |
| Pricing model | One credit per lead, from $29/month for 10,000 credits | Monthly subscriptions for sending and for leads |
| Free start | 100 free credits, no card | Check Instantly |
This table describes the products in general terms; features and prices change, so check Instantly's website for current details.
Where Instantly is strong
- Sending at scale with many inboxes
- Warm-up and deliverability tools
- A B2B lead database
If those are what you need most, Instantly is a sensible choice.
Where Prospect Cheap is different
Prospect Cheap focuses on the list: live leads from six sources with emails and owner names, exported straight into Instantly or GoHighLevel — so it works alongside the sending tool you prefer.
- Outreach platforms are built for sending; their lead data is mostly B2B companies, not local businesses or creators.
- You may want to own your list and send from the tool you already use.
- Paying for sending features you don't need just to get leads is expensive.
Pricing approach
Prospect Cheap uses credits: one credit per lead you receive, and a search that fails costs nothing — the credits set aside for it go straight back. Plans are Starter ($29/month, 10,000 credits), Growth ($79/month, 50,000) and Scale ($199/month, 200,000), and subscribers can top up extra credits at any time. Instantly's pricing is monthly subscriptions for sending and for leads.
The fairest way to compare is cost per usable lead: how much you pay for each lead that has the contact details you need.
Which should you choose?
- Choose Instantly if you want one platform to both find contacts and send the emails for you.
- Choose Prospect Cheap if you want lists built from live sources, with emails and owner names already attached, ready for Instantly or GoHighLevel.
- Use both if they cover different parts of your workflow — many teams do.
See also: Best Instantly alternatives · All comparisons