Why hotels are worth prospecting
Independent hotels pay commissions to booking sites and want more direct bookings. Offers that shift even a few bookings direct pay for themselves.
Where to find hotels
Almost every hotel has a Google Business Profile, so Google Maps is the most complete public directory of hotels there is. Prospect Cheap searches it live — the same results a customer sees — then visits each business website to add emails, the owner's name, phone details and social profiles.
Search terms that work well:
| Search term | Source |
|---|---|
| boutique hotel | Google Maps |
| hotel | Google Maps |
| bed and breakfast | Google Maps |
| inn | Google Maps |
Who to contact
At most hotels, the decision-maker is the owner or general manager. Prospect Cheap looks for that person's name on the business website and public profiles and gives each owner match a confidence score, so you can write to a real person instead of "info@".
What hotels buy
- Direct-booking websites and engines
- Revenue-management tools
- Review management
- Local experiences partnerships
If you sell any of these, a targeted list of hotels is the fastest way to fill your pipeline.
Filters that surface the best leads
- Independent and boutique hotels
- Rating 4.3–4.7
- Website present
Every list has quick filters and a full filter panel, so you can narrow thousands of results to the few hundred that fit your offer before you export anything.
How to build a list of hotels
- Open the Google Maps scraper and choose Bulk keywords. Add "boutique hotel", "hotel", "bed and breakfast" — one per line.
- Pick the country, then a city, state or region. Search several cities at once to cover a whole area.
- Set how many results you want per keyword. You only pay for leads you get; a failed search costs nothing.
- When the list is ready, use the quick filters (independent and boutique hotels; rating 4.3–4.7) to focus on the best prospects.
- Export to CSV, or straight into an Instantly or GoHighLevel import file.
Each lead includes business name, category, address, phone (with mobile number and carrier where available), website, every email found, the owner's name and title with a confidence score, Facebook, Instagram, LinkedIn, X, YouTube and TikTok links, rating, review count and Maps rank.
A first email that fits
{FirstName}, independent hotels in {City} that push direct booking cut commission costs — want to see what that could look like for {Hotel}?
Keep it short, mention something specific to the business, and ask one easy question. Variables like {FirstName} come straight from the export columns.
Good to know
Use "boutique hotel" and "bed and breakfast" to skip chains.
What it costs
Prospect Cheap charges one credit per lead, and a search that fails costs nothing. A list of 500 hotels uses 500 credits. The Starter plan includes 10,000 credits a month for $29, and every new account gets 100 free credits to test with — no card needed.
Related: Google Maps lead generation · How to find business owner names · Cold email templates