The signals
| Signal | Field | What it suggests |
|---|---|---|
| Reputation | TrustScore, stars | How customers feel overall |
| Momentum | Reviews in the last 12 months | Whether the company is growing or quiet |
| Attention | Reply rate, average days to reply | Whether anyone manages reviews |
| Investment | Claimed, paid Trustpilot plan | Whether they spend on reputation |
| Risk | Consumer alert, closed | Companies to skip |
Segments and offers
High score, low reply rate. Customers like them, but nobody answers. Offer review-reply workflows, CX tooling or support outsourcing.
Fast review growth. Many reviews in the last 12 months means volume. Offer hiring, logistics, support scaling, retention.
Low score, claimed, replying. They care but are struggling. Offer service improvement, onboarding, QA, refund-flow fixes.
Paid plan. They already pay for reputation tools — a good fit for complementary marketing and analytics services.
Not claimed. Nobody minds the profile. A light, helpful note about claiming it can open the door.
How to filter for them
In a Trustpilot list:
- TrustScore ≥ 4 or < 3.5
- Reviews (12 months) above a threshold
- Reply rate under 20%
- Claimed yes/no
Combine with has email and has owner name for outreach-ready segments.
Writing to them
Refer to what's visible, not what's private: "You've added 400 reviews this year — impressive. Who handles the replies?" is relevant and polite. Pair with how to write a cold email offer.
Skip the risky ones
Leave out companies with a consumer alert or marked closed — the profile shows both.