Which lead source should you use?

Eight sources, eight kinds of prospect. Match the source to the buyer and your list does half the selling.

Updated Oct 23, 2026 · 1 min read

Start from the buyer

Ask who signs the cheque for what you sell — then go where that person's business is listed.

If you sell to…UseWhy
Local service businessesGoogle MapsWidest local coverage, Maps rank, phones checked for line type
Restaurants, home and beauty servicesYelpReview-driven listings with owners, ratings and years in business
Companies that sell to consumers onlineTrustpilotTrustScore, review growth, reply rate and the owner
Creators and channelsYouTubeSubscribers, last upload, business emails
Businesses that already pay for adsFB Ad LibraryActive advertisers and their websites
New startupsProduct HuntFresh launches with founders and makers
Startups with revenueTrustMRRVerified MRR, growth and the founder
Communities and coachesSkoolMembers of communities you belong to

Match the signal to the offer

  • Review management → Yelp ratings, Trustpilot reply rate, Google reviews
  • Ads and creative → FB Ad Library (already spending) or Trustpilot shops
  • SEO and websites → Google Maps rank, businesses without a site
  • SaaS tools and services → TrustMRR revenue bands, Product Hunt launches
  • Sponsorships and UGC → YouTube channels by niche and size

Use more than one

Local niches overlap across Google Maps, Yelp and Trustpilot — combine them for coverage. Startup sellers often pair Product Hunt (new) with TrustMRR (growing).

Everything works the same way

Every source returns a list you can filter (including has email and has first & last name), export, or send to GoHighLevel, Instantly, Smartlead and lemlist — and every one costs one credit per lead.

Frequently asked questions

Eight: Google Maps, Yelp, Trustpilot, YouTube, the Facebook Ad Library, Product Hunt, TrustMRR and Skool.

Build your next lead list in minutes

Scrape Google Maps, Yelp, Trustpilot, YouTube, Facebook Ads, Product Hunt, TrustMRR and Skool — with emails, owners and socials. Start with free credits.

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