The signals on every Yelp lead
- Rating — the average out of 5
- Review count — how much feedback the business gets
- Claimed on Yelp — whether someone manages the page
- Year established — new or long-standing
- Price range and categories — what they sell and to whom
- Business summary and first-line idea — a ready starting point for personalisation
Four segments that work
| Segment | Filter | What it usually means | Offers that fit |
|---|---|---|---|
| Busy and loved | rating ≥ 4.5, reviews ≥ 200 | Demand is high | Booking, hiring, capacity, upsell tools |
| Good but quiet | rating ≥ 4.3, reviews < 30 | Happy customers, little volume | Review generation, local SEO |
| Struggling | rating < 3.8 | Reputation is costing them | Review replies, service fixes, reputation management |
| Not claimed | claimed = no | Nobody is minding the listing | Listing management, local marketing |
Writing the first line
Keep it specific and kind. A few patterns:
- "Saw you've passed 300 reviews on Yelp — congratulations. Are you turning calls away at peak times?"
- "Your Yelp reviews mention how fast you show up — is that the part customers bring up most?"
- "Noticed your Yelp page isn't claimed yet — happy to show what that changes in five minutes."
Avoid quoting a bad review back to someone. Name the opportunity, not the complaint.
Combine with the website
The same lead has the business website, emails and socials. A great rating with a dated website is a classic web-design opening; a strong Instagram with few reviews suggests review generation. See find businesses with bad reviews for the reputation angle.
Put it into your tools
Ratings, review counts and categories travel with the lead when you send it to Instantly, Smartlead or lemlist as custom fields — use them as variables in your templates.