Why Trustpilot
Trustpilot is used by online shops, SaaS companies, financial services, travel firms, installers and agencies — businesses that sell to the public and care what customers say. Every profile shows:
- TrustScore and star rating
- Review count — total and in the last 12 months
- Reply rate and how quickly they reply to reviews
- Claimed status and whether they pay for a Trustpilot plan
- Categories and location
That combination tells you who invests in reputation, who is growing and who is struggling — before you write a word.
What you get per company
Prospect Cheap collects the Trustpilot profile and then reads the company website for:
- the owner (name, title, email when published) and other key people
- the legal company name and year founded
- emails, phones and social profiles (LinkedIn, Facebook, Instagram, X, YouTube, TikTok)
- the review summary Trustpilot shows for the company
Three ways to search
- Categories — such as
solar_energy_company,plumberorwebsite_designer(the ID from the Trustpilot category URL) - Keywords — Trustpilot's company search, e.g. "solar panels"
- Links or domains — specific Trustpilot pages or company websites
Filter by country (24 supported), city, minimum TrustScore, claimed only and minimum reviews. See how to scrape Trustpilot companies.
Who buys from you
- Agencies — marketing, SEO, CRO and web teams selling to e-commerce and service brands
- Review and CX software — companies with low reply rates are obvious prospects
- B2B services — bookkeeping, recruiting, logistics for growing online businesses
- Investors and acquirers — steady TrustScores and review growth show traction
Signals to segment on
Using TrustScore as a buying signal goes deeper, but in short: claimed + low reply rate = needs help with reviews; high review growth = scaling; paid plan = has budget for reputation.
Cost
One credit per company found.