Where owner names come from
There are two good public places to look:
- The Yelp page itself. Owners who claimed their listing often add an "About the business" section with their name and role ("Business Owner", "Manager").
- The business website. About, Team and Contact pages, footers, legal notices and blog bylines usually name the owner or founder.
Prospect Cheap checks both for every Yelp business and returns:
- Owner name and title
- Owner email when one is published
- Confidence — how sure the match is
- Evidence — the sentence it came from, so you can check it in seconds
- Owner on Yelp — the name and role from the Yelp profile, when shown
How to use confidence
High-confidence owners came from a clear statement ("Founded by Maria Alvarez in 2011"). Lower confidence means the name was inferred — for example, the only person named on the team page. Use high confidence for first-name greetings; for the rest, a neutral greeting is safer. Owner confidence explained covers this in detail.
Filters that help
- Has owner name — only businesses where a person was found
- Has first & last name — for tools like GoHighLevel that want both
- Owner confidence — keep high, or high and medium
When there is no owner name
Not every small business publishes one. You still have the business name, emails and phone, and that's enough for a good first message. See what to do when a lead has no owner name.
Respect and accuracy
Write to the business about its business. Mention something real (a recent review theme, a specialty, the area they serve), keep it short, and make opting out easy.