The script
Opener
"Hi, is this {FirstName}? This is {YourName} from {YourCompany}."
Permission
"I'll be quick — have you got 30 seconds?"
Reason for calling
"I was looking at {Company} on Google — you've got {Reviews} great reviews, but {observation: no website / you show 7th for '{Keyword}' / no online booking}."
Question
"Is getting more calls from Google something you're working on this year?"
Next step (if yes or maybe)
"I put together a short {mock-up / audit / idea list} for you. What's the best email to send it to?"
Common objections
"I'm busy."
"Totally — when's a better time for a 2-minute call? Or I can just email it."
"Send me an email."
"Will do — what's the best address? I'll mention this call in the subject."
"Not interested."
"No problem at all. Can I ask — is it the timing or just not a priority?" (Then thank them and log it.)
"We get enough work."
"Great to hear. Do you ever turn work away, or want more of a specific kind of job?"
Tips
- Call when owners are free: early morning or late afternoon for trades.
- Prepare 20 leads before you start; glance at each lead's detail first.
- Log every call in your CRM.
- Follow calling rules where you are (do-not-call lists, rules on mobiles).
Related: cold calling local businesses