Who these templates are for
These templates are written for vendors selling to restaurants (ordering, marketing, POS). Each email is short enough to read on a phone, makes one specific offer and asks one easy question.
Where to find the list
Build the list from Google Maps with Prospect Cheap. Search cuisines by city; filter by rating, no website or no menu page, and Instagram present.
Personalisation fields
{FirstName}{Restaurant}{City}
Map these to columns in your export (Instantly and GoHighLevel exports already use standard names). Set fallbacks for any field that can be empty.
Email 1 — first email
Subject: {Restaurant} menu on Google
Hi {FirstName} — {Restaurant} has great reviews, but Google shows third-party sites for your menu instead of your own.
That usually sends orders through apps that take a cut. I can fix it with a simple menu page — want to see one?
Email 2 — follow-up (day 3–4)
Subject: Re: {Restaurant} menu on Google
Hi {FirstName} — takes about a day to set up, and you control prices and photos. Should I send an example from another {City} restaurant?
Email 3 — final follow-up (day 8–10)
Subject: Re: {Restaurant} menu on Google
Hi {FirstName} — last note from me. Reply "menu" anytime and I'll send it.
Tips
- Never call during service hours.
- Owners care about orders and covers — say that.
- Short, mobile-friendly emails only.
- Send from a warmed-up, authenticated domain and keep daily volume modest — see deliverability basics.
- Stop the sequence when someone replies, and remove anyone who opts out.
Make them your own
Templates are a starting point. Replace the observation in the first line with something real about each prospect — the data in your lead list makes that quick. See personalising cold email at scale.