Local businesses — observation
- {Company} on Google
- your Google reviews
- {Keyword} in {City}
- website for {Company}
- your booking page
- photos on your listing
- {Company} — quick idea
- question about {Company}
Local businesses — offer
- mock-up for {Company}
- 5 fixes for your profile
- review routine
- free audit
- menu on Google
- quote form idea
Creators
- your {Topic} video
- sponsorship — {Brand}
- editing for {Channel}
- shorts from your videos
- collab idea
- thumbnail test
SaaS founders
- {Product} after launch
- congrats on #{Rank}
- comparison pages for {Product}
- {Startup} at {MRR}
- your onboarding
- support for {Product}
Advertisers
- your current ads
- new hooks for {Brand}
- landing page idea
- UGC test
- creative refresh
Follow-ups
- one more thing
- quick follow-up
- last note
- the mock-up
- should I close this?
Rules of thumb
- 2–5 words
- no "Re:" on first emails
- no emoji, caps or exclamation marks
- every variable has a fallback
- the email delivers what the subject promises
Full guide: cold email subject lines