Who these templates are for
These templates are written for vendors selling to real estate agents. Each email is short enough to read on a phone, makes one specific offer and asks one easy question.
Where to find the list
Build the list from Google Maps and YouTube with Prospect Cheap. Search "real estate agent" and "realtor" by city; add agents with YouTube channels for video-friendly offers.
Personalisation fields
{FirstName}{City}
Map these to columns in your export (Instantly and GoHighLevel exports already use standard names). Set fallbacks for any field that can be empty.
Email 1 — first email
Subject: {City} listings
Hi {FirstName} — agents in {City} who post a short weekly market update tend to get more listing calls.
We make those videos for agents in about 20 minutes of your time a month. Want to see an example?
Email 2 — follow-up (day 3–4)
Subject: Re: {City} listings
Hi {FirstName} — here's the format: 60 seconds, three local numbers, one tip for sellers. Should I send a sample script for {City}?
Email 3 — final follow-up (day 8–10)
Subject: Re: {City} listings
Hi {FirstName} — I'll leave it there. Reply "sample" anytime.
Tips
- Agents decide alone — keep the offer simple.
- Local market references work well.
- Follow up by text only where rules allow.
- Send from a warmed-up, authenticated domain and keep daily volume modest — see deliverability basics.
- Stop the sequence when someone replies, and remove anyone who opts out.
Make them your own
Templates are a starting point. Replace the observation in the first line with something real about each prospect — the data in your lead list makes that quick. See personalising cold email at scale.